Is La Prairie Makeup Paraben Free

The upper echelon of high-end skincare has two distinct camps: those who staunchily vouch for luxurious one-time school brands and the diehard advocates (and new converts) who are on the naturals train. As green brands continue to vie for their place with those seeking the creme de la creme, detractors and the uninformed still question if these new naturals tin can compete on performance. True Botanicals, a upscale science driven green brand, has addressed this by directly publishing the results of clinical studies comparing their oil to La Mer's iconic moisturizer.

Even every bit we notice more of our products taken over by new green formulas, there is an undeniable allure with the stately presence of the old guard prestige brands that we can't shake. Anyone who has a jar of LA PRAIRIE'due south Skin Caviar sitting on their counter knows this feeling.

Enter, WELL Within Dazzler, a wellness oriented brand with a skincare drove called Planted In Dazzler that features establish based ingredients that are certified organic, EWG verified, vegan and cruelty-free. What makes this make particularly compelling in the crowded natural space is the fact that they're helmed by two onetime LA PRAIRIE executives.

If anyone would know how to accept on the traditional luxury brands, it would be Lynne Florio and Renee Tavoularis, the ladies behind WELL Inside Dazzler. Their accumulated 20 plus years of experience include extensive executive level positions at La Prairie, which is unquestionably one of the most prestigious brands in existence.

We were thrilled to get an sectional interview with Lynne Florio and Renee Tavoularis to larn more than about this cute line.

On their extensive dazzler industry experience

Lynne: In the tardily 70s and throughout the 80s, I held various positions in Marketing, Finance and Operations at Parfums Stern, a designer fragrance visitor. I then spent 26 years with La Prairie from 1989-2015. I functioned every bit Global Make President of La Prairie, which meant I developed and executed the global marketing and positioning of all La Prairie products, including treatment, color and fragrance, within the 90+ countries where the make had presence. I oversaw the Global Communications team, which included Creative Development, Marketing, Merchandising, Online, Public Relations and Training.

Renee: I started my dazzler career in the beauty counselor grooming department at Yves Saint Laurent Beaute before moving to La Prairie in 1993, working in North America Sales Development, working with our department store partners, every bit well as overseeing our east-commerce business. In 2013, I became Global Vice President Due east-Commerce and Digital Marketing, where my team and I redesigned and launched the brand website with new imagery and content, in nineteen countries and 17 languages. In addition, I helped to develop the integrated digital strategy and oversee the day-to-day execution of digital marketing initiatives.

How it all came together

Lynne:The idea to partner with Renee on our own business had been germinating for years – but the specifics of the business itself really came about tardily 2015. We knew if / when we branched out on our ain, the business had to fulfill a passion and a purpose and speak to where we were in our lives at this current moment – and that very much included self-intendance and wellness – something we had put on the dorsum burner during our corporate company years.

Information technology was obvious that skincare would play a large function – that's our groundwork, our pedigree. Simply we felt it had to be more than that – to showcase our holistic approach to beauty wellness, inclusive of nutrition and lifestyle elements as well. So we decided that holistic living was the business concern and set out to create an integrated dazzler and wellness site with a plant-based focus that offered support, content and products to help you on your health journey, no matter where you are on that journeying. Our site would also function every bit the online marketplace for our PLANTED IN Dazzler skincare rang.

WELL Within is indicative of where we are correct now in our lives and our wellness journeys – and it's inclusive of all of the bear upon points that are important to usa: beauty, diet, lifestyle wellness.

How working at La Prairie informed their vision for Well Within Beauty

Lynne: There was a few guiding principles at La Prairie, and high operation, efficacious products was certainly ane of them. We've applied that same mindset – the aforementioned loftier standards, stringent performance testing and attending to every detail – to what we've created with PLANTED IN BEAUTY. We take e'er been consumer-centric – giving our consumers what she needs, desires and cares about – with the intention of over-exceeding her expectations. Truthfully, we strive to get fifty-fifty further and give her what she dreams virtually!

Renee: Beauty is certainly more than skin deep. Of course, skincare is thought of every bit a topical application, merely 60% – or more – of the products we apply topically onto our skin have the potential to exist absorbed in the bloodstream and circulated to our cells. With that said, it was paramount that nosotros developed a make that was always natural, always safe. That ways 100% of our ingredients were from natural origin – that includes plants, plant-derived ingredients, minerals, vitamins and h2o. Besides as peak level, high functioning organic ingredients that nourish the pare with the healthiest available ingredients complimentary from toxic pesticides and chemicals.

Organic institute matter is made upward of the aforementioned vitamins, minerals, fatty acids, enzymes and amino acids as the human body, and our skin absorbs them readily and circulates them to the rest of the body. Once captivated, they can help with everything from increasing collagen production and improving circulation to restoring discoloration and diminishing visible signs of aging, leaving skin looking vibrant and healthy.

For PLANTED IN BEAUTY, we sought out the experts in the natural ingredient manufacture, chose ingredients that have been sustainably grown and harvested and tested for performance and efficacy to ensure we were offering consumers the absolute best in plant-based skincare. In addition, our products take two 3^rd party certifications that provide our consumer complete transparency and assurance.

The Planted in Dazzler customer versus the La Prairie client

Lynne:In terms of who our customer is, she's a wellness-conscious consumer who is concerned with her well-beingness. She'south intrigued by and / or committed to the notions of natural, organic, chemic-free, holistic living. She'due south on her wellness journey and seeking to discover new products that help her pare health and wellness.

In terms of our approach to reach said consumers, we opted to launch in the directly to consumer road for PLANTED IN Dazzler skincare range [via wellwithinbeauty.com], but we certainly haven't ruled out a multi-aqueduct approach in the future.

WELL WITHIN is not but a skincare make thought; it'south a lifestyle make offering consumers support, services and products to assistance them get WELL Inside their pare, mind and body – an integrated approach in beauty, diet and lifestyle for optimal skin health and wellness.

As a niche brand start-upwards, our B2C platform allows united states to present our brand philosophy and brand messaging exactly as we intend our consumers to experience it. As I said before, over the form of our careers, we have always been consumer-centric; I truly believe the consumer is the center of our universe, and selling straight to her allows us to stay hyper connected to her wants, needs, likes, dislikes, etc.

On creating natural skincare

Lynne: When we decided to create a skincare line in the natural/organic globe, nosotros fix the bar high: No compromises in ingredients; sourcing the best of what the ingredient and packaging suppliers had to offer to ensure a line that is clean and pure, sustainable and organic, offering our customers optimal results.

Credibility was crucial, and then we sought out several third party certifications (Ecocert for the Creation Organic Standard, Leaping Bunny, The Certified Vegan Trademark and EWG Verified) to ensure an ethos of transparency to our consumers.

We also wanted to forgo the usual marketing jargon and make everything crystal clear to our consumers, then our production names clearly define the benefits of each production, and the packaging illustrations on our PLANTED IN BEAUTY products clearly showcase the fundamental ingredients within the product.

The challenges of formulating with 100% natural ingredients

Lynne:The entire collection was difficult to develop because we were uncompromising in our criteria- 100% natural ingredients, highest possible level certified organic materials (if an organic certified form existed, nosotros wanted it, regardless of the price), natural preservatives and not booze and natural fragrances. Nosotros insisted on a 30-month shelf life, sensual textures and pleasant fragrances. And then, you tin run across that we were a consumer'south dream and a chemist's nightmare!

The side by side challenge was that we were developing a regimen and not a single product. Products need to be applied seamlessly and absorbed synergistically for an immediate experience and long term benefits.

The one skincare product that anybody should try

Renee:Lynne and I often joke that products are like children – it's impossible to accept a favorite…especially when you take created a line of seven must haves for optimal pare health. But if I had to say just one ~ the Detox Exfoliant is my go-to for when I need a deep clean – later on hours of traipsing effectually the city or post-a particularly trying workout, when I feel like I need to scrub the 24-hour interval off of my confront. It's gentle but effective at detoxifying skin, thanks to Raspberry and Papaya, and leaves skin glowing (c/o Pineapple).

GW:

My favorite product is your center foam. It's so moisturizing and feels rich without suffocating. Can you tell me a trivial flake about the formula and what makes information technology work and then well?

Renee: We're thrilled to hear you lot're enjoying the middle production. It'south a personal favorite of mine, likewise.
I used to need copious amounts of concealer to cover my under center darkness, simply afterwards using our Eye Firming Complex consistently, I experience comfortable and confident in going concealer-free.

As the claims in the name state, we created a multi-tasking product with high performing ingredients to accost puffiness and nighttime under heart circles in the fragile eye area.
Apricot and Sunflower, combined with an organic plant extract, Beech Tree Bud, helps meliorate skins moisturization and aid diminish appearance of fine lines and wrinkles. We added antioxidants Ginkgo, Yerba Mate, Vitamin E and Tea Plant to protect against free radical damage. There are as well fruit, seaweed and plant seed extracts to aid accost under centre darkness.

On the hereafter of Well Within Beauty

Renee:Come early 2018, we will be entering the nutritional supplement arena as the kickoff stride in the nutrition category. Since we preach dazzler from the outside in and within out, we developed a plant-based, clean and sustainable nutritional supplement that promotes skin wellness from the inside out. More data to come on wellwithinbeauty.com.

In the concurrently..

Renee:In terms of three things to for better health, here's what nosotros recommend:

Prioritize plants and whole foods. We truly believe that a whole food and found-axial diet — meaning a diet comprised generally of whole, unrefined (or minimally refined) plants, fruits, vegetables, legumes, and whole grains, lays the best foundation for salubrious skin and overall skillful health. Fruit and vegetables are the foundation / have middle stage in our diets; everything else comes secondary. Not only does this arroyo make sense for a healthy body, just also incredible skin.

Move with intention. Lynne and I both spent decades in a corporate environment where your days are extremely sedentary – short of going from meeting to meeting – and that's very much the norm of the daily grind for anyone working in an role. Information technology matters lilliputian what activity or sport you cull, just be certain you step away from your desk-bound or computer to move intentionally.

Exhale in, exhale out…and go along your stress in check. While some amount of stress in life is unavoidable, there are certainly ways to minimize it, and practices to help manage it. I personally dearest the headspace app for a meditation session – no matter where I am. It helps me recalibrate and refocus ~ then I proceed to think positively and make positive choices.

As told to: Garçon's World | Photograph Credits : Ana Gambuto